Net Surfing and Productivity

When done for fun, net surfing improves one's level of concentration which leads to increased productivity. That's according to a University of Melbourne study.

Study author Dr. Brent Coker said that workers who engage in "Workplace Internet Leisure Browsing" (WILB) activities such as searching for product info, reading online news, playing online games, watching videos on Youtube, among others, are more productive than those who don't.

“Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or shopping online under the pretense that it costs millions in lost productivity, however that’s not always the case,” he said.

Dr. Coker, however, added that WILB activities should be done in moderation since internet addiction could have the reverse effect.

Read the full article HERE.